Organizational Planning, Types, Criticism & Related Issues
Planning
Planning
involves defining the
organization’s goals, establishing an overall strategy for achieving these
goals, and developing a comprehensive set of plans to integrate and coordinate
organizational work. The term planning
as used in this chapter refers to formal
planning. The quality of
the planning process and appropriate implementation
probably contribute more too high performance than does the extent of planning.
S.P. Robbins:
“A process that involves defining the organization’s goals, establishing an overall strategy for achieves those goals and developing a comprehensive set of plans to integrate and coordinate organizational work”.
The most popular ways to
describe organizational plans or levels by their breadth, time frame,
specificity, and frequency of use.
Following are the
levels of planning and management who make such plans are as under.
Strategic
Plans:
“Plans that apply to the entire organization, establish the
organization’s overall goals, and seek to position the organization in terms of
its investment.”
These plans are
usually made by top management in consolation with board of directors and
middle management. They typically cover a relatively long time horizon and
usually 3 to 5 years or more in future.
Tactical plans:
“Target of future results usually set by middle management
for specific department or units”.
Tactical plans are the
means the charted to support implementation of the strategic plan and
achievement of tactical goals. Tactical plan outline the major steps that
particular departments will take to reach their tactical goals.
LONG TERM PLANS:
It’s study in tactical
plan. “Plans with a time frame beyond three years”.
SHORT
TERM PLANS:
“Plans covering one year or less”.
Intuitively,
it would seem that specific plans would preferable to directional, or loosely
guided plans.
(a)
SPECIFIC
PLANS:
Plans
that are clearly defined and that are leave no room for interpretation.
(b)
DIRECTIONAL
PLANS:
Plans
that are flexible and that set out general guideline.
Operational plans:
Plans
that are specify the details of how the overall goals are to be achieved.
Target or future results usually set by lower management that address specific
measureable outcomes required from the lower level. Such plans specifically
what must be accomplished over short time period in order to achieve
operational goals.
Single use plans:
A
onetime plan specifically designed to meet the needs of a unique situation.
Standing plans:
Ongoing
plans that provide guidance for activities performed repeatedly.
FORMAL AND INFORMAL
PLANNING:
FORMAL PLANNING:
Formal
planning is a part of planning. Everything is in written, formed and regarded
objectives all members are informed and clear the path on which they have to
act upon and it is usually in large business and also in medium size business.
INFORMAL PLANNING:
In
this planning there is nothing in written form and there is little or no
sharing of objectives with other members. It is usually exist in small
business.
WHY DO
MANAGERS PLAN?
Purposes of Planning.
Planning is important and serves many significant purposes.
1. Planning gives direction to the
organization.
2. Planning reduces the impact of change.
3. Planning establishes a coordinated
effort.
4. Planning reduces uncertainty.
5. Planning reduces overlapping and
wasteful activities.
6. Planning establishes objectives or standards that are used
in controlling.
Criticism on Planning:
Formalized organizational planning became popular in 1960’s,
and it still is today, for the most part. It makes sense for an organization to
establish targets and some direction. But critics have challenged some of the
basic assumptions of planning:
Formal plans can lock
an organization into specific goals to be achieved within specific time frames.
When these goals were set, the assumption may have been that environment
wouldn’t change. If that assumption is faulty, managers who follow a plan may
face trouble. Rather than remain flexible—maybe even discard the plan—managers
who continue to pursue the original goals may not be able to cope with the
change environment. Staying on course, when the environment is changing can be
recipe for disaster.
2: Plans can’t be developed for a dynamic environment:
If a basic assumption
of planning—that the environment won’t change—is faulty, then how can you plan?
Today’s business environment is often random and unpredictable. Managing under
those conditions requires flexibility, and that may mean not being tied to
formal plans.
3: Formal plans can’t replace intuition and
creativity:
Organizations often
succeed because of someone’s innovative vision, and routine planning efforts
may impede such a vision.
4: Planning focuses manager’s attention on today’s competition, not on
tomorrow’s survival
Formal planning has a
tendency to focus on how to capitalize on existing business opportunities
within an industry but may not allow managers to consider creating or
reinventing an industry. Consequently, formal plans may result in costly
blunders when other competitors take the lead. On the other hand, companies
such as Intel, General Electric, Nokia and Sony have found success forging into
new industries.
5: Formal planning reinforces success, which may lead to failure:
Success breeds
success. That’s an American tradition. If something’s not broken, don’t fix it.
Success may, in fact, breed failure in an uncertain environment. It’s difficult
to change or discard previously successful plans—to leave the comfort of what
work for the anxiety to the unknown. Successful plans may provide a false sense
of security, generating more confidence in the formal plans than is warranted.
Many managers will not face the unknown until they’re forced to do so by
environmental changes.
6: Just planning isn’t enough:
It’s not enough for
managers just to plan. They’ve to start doing! When executives at the wall street journal needed to respond
to a prolonged slump in advertising, they develop a plan for how best to
accomplish that goal. And then they set about doing it.
Although rigid and
inflexible planning may lead to such problems, today’s managers can effectively
plan if they understand planning in dynamic uncertain environment.
The Role of Goals and Plans in Planning
1. Goals—desired outcomes for
individuals, groups, or entire organizations.
2. Goals are objectives—the two terms are
used interchangeably.
3. Types of goals.
a. Financial performance versus strategic
goals
b. Stated versus Real.
· Stated
goals are official statements of what
an organization says, and what it wants its various stakeholders to believe,
its goals are.
·
Real
goals are those that an organization
actually purses.
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